The MacRumors Show: Apple Teases Its Next Major Product Launch

On this week's episode of The MacRumors Show, we discuss the imminent Apple product "launch" that is widely expected to be the fourth-generation iPhone SE.


In a social media post on Thursday, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle.

We analyze the possibilities for the announcement and why it's most likely to be a new ‌iPhone‌ SE, with rumored features including the A18 chip, a larger 6.1-inch OLED display, Face ID, a USB-C port, Apple Intelligence support, and more. The launch of other new devices, such as the M4 MacBook Air, also appear to be right around the corner.

We also discuss Apple's new Powerbeats Pro 2 earphones, which tout Active Noise Cancellation (ANC) with Transparency mode, Personalized Spatial Audio, an H2 chip for improved power efficiency and Apple ecosystem integration, and Heart Rate Monitoring–a first time for an Apple audio product. We talk through the utility of the heart rate monitoring feature, fit, and how they compare to the AirPods Pro 2.

The MacRumors Show also has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.

You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.


If you haven't already listened to the previous episode of The MacRumors Show, catch up for our discussion about Apple's all-new "Invites" app for ‌iPhone‌ and iCloud.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kevin Nether, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Coming Next Week: Eight Reasons to Upgrade

Thursday September 4, 2025 7:38 am PDT by
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 AIR Loud Feature

iPhone 17 Air Could Start at $1,099 With 256GB Storage, 1TB for $1,499

Thursday September 4, 2025 2:54 am PDT by
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report. Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down: 256GB — $1099...

Top Rated Comments

rTHIS Avatar
7 months ago
the only thing I want to know about apple intelligence is how to disable it.
Score: 11 Votes (Like | Disagree)
hooptyuber Avatar
7 months ago
It’ll be a Vision Pro-controlled lawn mower.
Score: 4 Votes (Like | Disagree)
SashJ Avatar
7 months ago
Is it possible that the new iPhone SE is actually the iPhone Air? Or have there already been leaks that prove this not possible?
Score: 3 Votes (Like | Disagree)
Juggernaut510 Avatar
7 months ago
Siri AI has been a total disaster that no one wants to bring to light at Apple. Timmy Cookie really F’d up on that one. It’s even worse and slower than before.
Score: 2 Votes (Like | Disagree)
Realityck Avatar
7 months ago
The conjecture about the IPad Air possibly going to M4 has a lot good points. Most would prefer to buying that $600 iPad instead of the pro which would greatly change how iPads are chosen. Apple does want to get everyone to M4 not the assumed M3 that is rumored. Hope the m4 updated MBAs show also, no need to keep dragging out these updates with the SE announcement being a big draw on Wednesday launch.
Score: 2 Votes (Like | Disagree)
Stevez67 Avatar
7 months ago

the only thing I want to know about apple intelligence is how to disable it.
I feel the same way about the rest of the AI-enhanced apps.
Score: 2 Votes (Like | Disagree)