Leaker Reveals an iMac Design Detail That Never Happened

When the iMac moved from Intel processors to Apple silicon in 2021, the desktop computer also received a new colorful, ultra-thin design. Since then, the iMac has lacked something that it had for many years: an Apple logo below the screen.

Apple iMac M4 hero feature
Perhaps unsurprisingly, Apple did prototype a version of the current iMac with an Apple logo in the "chin" area, according to a post on X today from a user known as Kosutami. The user has occasionally shared images of alleged Apple device prototypes, but they have also shared some incorrect information in the past.

Apple evidently went with a logo-free iMac screen, but 2021-and-newer models do still have a large Apple logo on the back of the computer.

It would probably be more surprising if Apple had NOT tested both logo and logo-free designs, but if this sort of thing interests you, then now you know.

Do you think Apple made the right choice? Let us know in the comments section.

Related Roundup: iMac
Buyer's Guide: iMac (Neutral)
Related Forum: iMac

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Top Rated Comments

Kkspire Avatar
5 weeks ago
I always thought it made it look sort of cheap without it. Like a knockoff product. Bring it back.
Score: 30 Votes (Like | Disagree)
MacUserFella Avatar
5 weeks ago
Apple really should’ve kept the Apple logo on the chin, it makes it iconic
Score: 25 Votes (Like | Disagree)
DMG35 Avatar
5 weeks ago
I'd actually like it more with the logo on there.
Score: 22 Votes (Like | Disagree)
DocMultimedia Avatar
5 weeks ago
Should've kept it.
Score: 22 Votes (Like | Disagree)
klasma Avatar
5 weeks ago

I don’t like logos on any products and I think it’s embarrassing to wear a product with a logo.
Good thing I stopped wearing my iMac.
Score: 21 Votes (Like | Disagree)
verniesgarden Avatar
5 weeks ago
fun fact about the chin, it's for putting post-it notes on.
Score: 20 Votes (Like | Disagree)