Apple 'Open' to Acquisition That Accelerates AI Roadmap
Apple is "open" to an acquisition that would accelerate its AI roadmap, Apple CEO Tim Cook told CNBC today. Cook said that Apple sees AI as one of the "most profound technologies of our lifetime," and that the company is "significantly growing" its AI investments.
"We're embedding it across our devices, across our platforms and across the company," Cook said. Apple has already purchased seven companies in 2025. "We're open to M&A that accelerates our roadmap," Cook added.
Apple has been losing key members of its AI team to Meta in recent weeks, and the company is already far behind competitors in AI development.
There have been rumors that Apple is considering working with Anthropic or OpenAI to develop an LLM version of Siri rather than using its own AI technology, but Apple hasn't moved forward with a partnership as of yet.
Many of the high profile AI companies would not be feasible for Apple to purchase, but the company has considered purchasing Perplexity AI. Perplexity is valued at $18 billion, so if Apple did acquire the company, it would mark Apple's largest acquisition to date.
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