Apple Offers 54% Off Apple TV+ for Two Months to Stop Cancellations

Apple is aiming to keep Apple TV+ subscribers from canceling, offering a discounted subscription when customers threaten to stop paying.

Apple TV Plus Feature 2 Magenta and Blue
If you cancel your ‌Apple TV‌+ subscription, you may see a pop-up that drops the price of ‌Apple TV‌+ to $5.99 for the next two months, before the $12.99 per month cost resumes. Apple appears to have started offering the discount in the last few days.

Apple recently increased the price of ‌Apple TV‌+ to $12.99 per month in the United States, so the offer for a temporarily discounted subscription may be aimed at those who are canceling their subscriptions due to the price hike.

Apple is still charging $99 for an annual subscription, so there is an option to get a lower price when subscribing for a full year. Apple also has not changed the price of its Apple One bundles.

Customers who want to get the $5.99 deal without continuing to pay $12.99 should make sure to cancel after the second $5.99 monthly charge. Opting in to the discounted offer today would mean the $12.99 price would resume in November.

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Top Rated Comments

klasma Avatar
1 week ago
Not sure that’s a good deal, since cancellation gives you 100% off perpetually.
Score: 41 Votes (Like | Disagree)
bmolands Avatar
1 week ago
"We hope that you can stay subscribed on the lesser price for two months and then forget about it when the price goes back up."
Score: 35 Votes (Like | Disagree)
DHagan4755 Avatar
1 week ago
And another thing... Apple's spent all this money on TV+ & Apple Fitness+ when they should have been spending their resources more appropriately to fix Siri & have their AI ready to go....
Score: 28 Votes (Like | Disagree)
Ralfi Avatar
1 week ago
Poor Cook. Hopefully more people hit them where it hurts.

Their greed is off the charts.
Score: 26 Votes (Like | Disagree)
vertsix Avatar
1 week ago
No thanks. See ya! :)
Score: 25 Votes (Like | Disagree)
iObama Avatar
1 week ago
When companies do this, it ensures that I cancel right then and there lol. I'm sure I'm in the minority, though, as lots of companies do this.
Score: 25 Votes (Like | Disagree)