Joe Rossignol

MacRumors last month revealed an upcoming Support Assistant feature in the Apple Support app, and now there is further evidence of it. Apple recently updated its website with Terms of Use for the Support Assistant, according to MacRumors contributor Aaron Perris. The page confirms that the feature will be a ChatGPT-like chat tool powered by generative AI, with customers able to receive...

The calendar has turned to August, and that means the iPhone 17 series is just one month away. Apple has yet to officially announce an event, but it has been rumored that the devices will be announced on Tuesday, September 9. Subscribe to the MacRumors YouTube channel for more videos. Below is the August 2025 edition of our iPhone 17 Pro rumor recap, for an up-to-date overview of what to...

We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a recent Macworld report, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes...

Apple's iPhone 17 Pro and iPhone 17 Pro Max should launch in late September, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models, as of August 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone...

Apple is hiring engineers for an "Answers, Knowledge, and Information" team that is working on improving Siri, Spotlight, Safari, and more. As of writing, Apple's careers website has more than a dozen job listings for the team across the U.S. and China. For example, Apple is looking to hire a Staff Machine Learning Engineer to help with "improving Siri's ability to answer personal domain...

In a federal court in Massachusetts on Friday, Apple sued a small movie theater chain named Apple Cinemas over alleged trademark infringement. "Apple Cinemas is knowingly and intentionally using the name Apple to sow confusion for its own benefit," alleged attorneys for Apple, in a complaint filed against all Apple Cinemas locations, and a Sand Media Corp Inc. company connected to the chain. ...

Update — August 2: Majin Bu now says that this battery is actually for the iPhone 17 Pro, instead of the iPhone 17 Air as they originally claimed. There will apparently be two variants, for models with and without a physical SIM card tray. "Due to a miscommunication with my source, the information I reported yesterday is incorrect," said Majin Bu. Original story follows. A leaker...

iOS 26 introduces an Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer." The full description of Adaptive Power Mode, from the iOS 26...

On its quarterly earnings calls, Apple provides informal financial guidance that helps set expectations for investors and Wall Street analysts. On its latest earnings call yesterday, however, Apple mentioned something that it had not before. Specifically, Apple's CFO Kevan Parekh said that the company's September quarter revenue outlook was contingent on Apple's revenue-sharing agreement...

Apple CEO Tim Cook remains bullish on the Vision Pro, despite reports of low sales since the mixed-reality headset launched nearly 18 months ago. "I was thrilled with the release from the team on visionOS 26," said Cook, on Apple's earnings call on Thursday. "It includes many things in it, like Spatial Widgets to enable users to customize their digital space. The Personas took a huge...

On an earnings call today, Apple CEO Tim Cook confirmed that the company will be opening new stores in India and the United Arab Emirates later this year. Apple BKC in Mumbai, India "We recently launched the Apple Store online in Saudi Arabia, and we couldn't be more excited to open new stores in the UAE and India later this year," said Cook. Cook did not share specific grand opening dates ...

Apple's CEO Tim Cook today said the iOS 26, iPadOS 26, and macOS 26 developer betas are the company's most popular developer betas ever. "It's wonderful to see great momentum building for our platforms," said Cook, on a conference call discussing Apple's quarterly earnings results. "iOS 26, macOS 26, and iPadOS 26 are by far the most popular developer betas we've had." Apple released the d...

On an earnings call today, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is powered by Apple Intelligence, and he reiterated that the features will be available next year. "We're making good progress on a more personalized Siri, and as we've said before, we expect to release these features next year," said Cook. Apple today reported record...

Walmart still does not accept contactless payment options like Apple Pay and Google Pay at its more than 4,500 stores across the United States. It is not the first time that we have reported on this topic, but Walmart has still not changed course, despite endless customer complaints. Earlier this year, a Walmart spokesperson told MacRumors that the retailer remained focused on its own...

Google is expected to unveil its latest Pixel 10 smartphones during its August 20 event, and it appears the devices will feature MagSafe-like charging without a case. Alleged image of Pixel 10 shared by Evan Blass, background added by MacRumors As spotted by The Verge, reputable leaker Evan Blass (@evleaks) this week shared an alleged Pixel 10 marketing image that shows what appears to be a...

Apple's highest-end iPhone 17 Pro Max model may have three key advantages over the smaller iPhone 17 Pro model, according to rumors. Specifically, the iPhone 17 Pro Max is expected to have…A larger 6.9-inch display (vs. 6.3-inch display on the iPhone 17 Pro) Even longer battery life (an approximately 5% thicker design may allow for a 5,000 mAh or higher battery capacity) A smaller Dynamic...

Earlier this week, it was rumored that Apple's upcoming iPhone 17 Pro models will offer up to 8× optical zoom, and this could explain why the devices are expected to have larger rear camera bumps compared to previous models. Specifically, it was rumored that the Telephoto lens in the iPhone 17 Pro models will be able to move, allowing for multiple focal lengths. As a result, the tipster...

Apple today announced that its store at The Forum Shops in the Las Vegas area will be temporarily closed between August 9 and August 31. Apple's website does not provide a reason for the closure. We do not expect any major changes. The Forum Shops is a shopping mall inside Caesars Palace, the famous luxury hotel and casino resort located on the Las Vegas Strip in Nevada. While its...

iOS 18.2 was released in December with a new feature in the Find My app that allows you to temporarily share the location of an AirTag-equipped item with others, including employees at participating airlines. This way, if you have put AirTags inside your bags, the airline can better help you find them in the event they are lost or delayed at the airport. The feature also works with other...

Skechers recently started selling a line of kids shoes that have a hidden compartment under the insole for inserting Apple's AirTag item tracker. The idea here is that parents can put an AirTag in the shoes, and then track the location of those shoes (and the child wearing them) in the Find My app, which is available across the iPhone, iPad, Mac, Apple Watch, and on the web at iCloud.com. ...