Earnings
By MacRumors Staff
Earnings Articles

Strategy Analytics: Apple Shipped an Estimated 65.9 Million iPhones in Holiday Quarter
Apple shipped an estimated 65.9 million iPhones during the first fiscal quarter of 2019 (aka the fourth calendar quarter of 2018) according to new data shared today by Strategy Analytics.
As of this quarter, Apple is no longer providing a breakdown of unit sales of the iPhone, iPad, and Mac, so we will not have concrete data on how well the iPhone is selling going forward.
Apple in Q1...
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Apple CEO Tim Cook: 'I Do Think Price is a Factor' in Declining iPhone Upgrades
During today's earnings call for the first fiscal quarter of 2019, Apple CEO Tim Cook was asked whether he thought that the pricing of the iPhone XR, XS, and iPhone XS Max was too high.
In response, Cook said that while he didn't feel that was as much of a factor in the United States, it was an issue in emerging markets.
The iPhone XS is priced the same as the iPhone X at $999,...

Apple CEO Tim Cook: Customers Are Holding on to Older iPhones 'a Bit Longer' Than in the Past
Apple saw lower than expected iPhone sales during its first fiscal quarter of 2019 (aka the 2018 holiday quarter) and one explanation provided by Apple was lower quarterly iPhone upgrades. During today's earnings call, Apple CEO Tim Cook delved into the reasons why Apple is seeing fewer upgrades.
First and foremost, he named foreign exchange rates. The strength of the U.S. dollar has made...

Apple's Services Revenue Up 19% Year-Over-Year in Q1 2019, Hits New All-Time High
Apple's services category, which includes iTunes, the App Store, the Mac App Store, Apple Music, Apple Pay, and AppleCare is an increasingly important revenue driver for Apple amid stagnating iPhone sales, and services growth is once again hitting an all time high.
During the first fiscal quarter of 2019, Apple's services segment brought in $10.9 billion in revenue, up from the $9.1 billion...

Apple Now Has 1.4 Billion Active Devices Worldwide
Apple CEO Tim Cook today announced that its active installed base of devices has hit 1.4 billion, a milestone the company hit at the end of December.
Apple's active installed base includes the iPhone, iPod touch, iPad, Mac, Apple TV, and Apple Watch models in use around the world. Of the 1.4 billion active devices, 900 million of those are iPhones.
The new 1.4 billion milestone comes...

Apple Lowering iPhone Prices in Some International Markets to Boost Sales
Apple CEO Tim Cook today told Reuters that the company is "rethinking" iPhone prices outside of the United States. Setting prices in U.S. dollars has made phones more expensive in local currencies, so Apple is planning to lower prices.
Cook says that in some international markets, after assessing macroeconomic conditions, Apple will go back to pricing that's "more commensurate" with what local ...

Apple's 'Wearables, Home and Accessories' Category Now Bringing in More Revenue Than iPad, and Soon Mac
Apple's "Wearables, Home, and Accessories" category, which used to be called the "Other" category, has surpassed the iPad in revenue and is closing in on the Mac lineup as well.
The Wearables, Home, and Accessories category brought in $7.3 billion during the quarter, compared to $6.7 billion for iPad and $7.4 billion for Mac. Overall, Wearables, Home and Accessories category growth was up...

Apple Reports 1Q 2019 Results: Nearly $20B Profit on $84.3B Revenue, Second-Best Quarter Ever Despite Earnings Warning
Apple today announced financial results for its first fiscal quarter of 2019, which corresponds to the fourth calendar quarter of 2018.
For the quarter, Apple posted revenue of $84.31 billion and net quarterly profit of $19.965 billion, or $4.18 per diluted share, compared to revenue of $88.3 billion and net quarterly profit of $20.1 billion, or $3.89 per diluted share, in the year-ago quarter....

Apple to Announce Q1 2019 Earnings on January 29, iPhone Unit Sales Won't Be Included
Apple today updated its investor relations page to announce that it will share its earnings for the first fiscal quarter (fourth calendar quarter) of 2019 on Tuesday, January 29.
Along with the notice on when to expect earnings results, Apple today also announced revised guidance for the first fiscal quarter, which will make the January earnings call an interesting one.
Apple now expects...

Apple Blames Currency Fluctuations and Uncertainty in Emerging Countries for Weak Holiday Sales Estimates
Though iPhone revenue was up in 4Q 2018, fourth quarter iPhone XS and XS Max sales were not as strong as expected, and iPhone sales growth was essentially flat. Apple sold 46.9 million iPhones during the quarter, compared to 46.7 million in the year-ago quarter, missing analyst estimates.
Apple's $89 to $93 billion revenue forecast for the first fiscal quarter of 2019 is rather also cautious,...

Apple to Stop Providing Unit Sales Data for iPhone, iPad and Mac Starting With December Quarter
During today's fourth quarter earnings call, Apple CFO Luca Maestri announced that going forward, Apple will not provide unit sales of iPhone, iPad, and Mac during its quarterly earnings reports.
This marks a major change to the way that Apple reports data and it will make estimating iPad, Mac, and iPhone product sales a more difficult task. Apple is perhaps making this change because its unit ...

Apple's Wearable Category Sets New September Quarter Revenue Record With Growth Over 50%
Apple's "Other Products" category, which includes AirPods, Apple TV, Apple Watch, iPod touch, HomePod, Beats products, and Apple-branded and third-party accessories brought in an impressive $4.2 billion during the fourth fiscal quarter of 2018, representing a 31 percent increase in revenue.
Apple does not break down the specific sales numbers of products in the "Other" category, which makes it ...

Apple's Services Revenue Up 17% Year-Over-Year in 4Q 2018, Hits All Time High of $10B
Apple's services category, which includes iTunes, the App Store, the Mac App Store, Apple Music, iCloud, Apple Pay, and AppleCare, continues to be an increasingly important revenue driver for Apple, and services growth is once again at an all time high.
During the fourth fiscal quarter of 2018, Apple's services segment brought in $10 billion in revenue, up 17 percent from the $8.5 billion...

Apple Reports 4Q 2018 Results: $14.1B Profit on $62.9B Revenue, 46.9M iPhones
Apple today announced financial results for the third calendar quarter and fourth fiscal quarter of 2018.
For the quarter, Apple posted revenue of $62.9 billion and net quarterly profit of $14.1 billion, or $2.91 per diluted share, compared to revenue of $52.6 billion and net quarterly profit of $10.7 billion, or $2.07 per diluted share, in the year-ago quarter. Revenue, profit, and EPS were...

Apple Expected to Report Its Best Fourth Quarter Ever Today Following iPhone XS and iPhone XS Max Launch
Apple is set to report its earnings results for the fourth quarter of its 2018 fiscal year at 1:30 p.m. Pacific Time today.
The quarter began July 1, 2018 and ran through September 29, 2018, according to Apple's fiscal year accounting calendar.
Apple provided the following guidance for the quarter back on July 31:revenue of $60 billion to $62 billion
gross margin between 38 and 38.5...

Apple to Announce Q4 2018 Earnings on November 1
Apple today updated its investor relations page to announce that it will share its earnings results for the fourth fiscal quarter (third calendar quarter) of 2018 on Thursday, November 1.
The earnings release will provide a look at sales of the new iPhone XS and XS Max during their first week of availability, and we may hear some details on how well the Apple Watch Series 4 sold.
Apple...

Apple Has 4 Million Users Beta Testing its Software
Apple has been allowing developers and members of the public to test beta versions of new iOS, macOS, watchOS, and tvOS releases for quite some time now, and during today's earnings call, Apple CEO Tim Cook provided insight into just how many people try out new software ahead when it's officially released.
At the current time, Apple has "over 4 million users" participating in its OS beta...

Apple CEO Tim Cook 'The Smartphone Market is Very Healthy'
During today's earnings call covering the third fiscal quarter of 2018, Apple CEO Tim Cook was questioned about the health of the smartphone market and the impact the company's choice to offer low-cost battery replacements might have on replacement cycles.
In response, Cook said that he believes the smartphone market is "very healthy. "It's the best market to be in for someone in the business...

Apple CEO Tim Cook on Tariffs: 'We're Hoping Calm Heads Prevail'
Apple CEO Tim Cook this afternoon spoke about the tariffs the United States has imposed on goods imported from China, and how Apple might be impacted.
Cook said that while Apple believes the trade agreements the United States has with other major economies are in need of modernization, the company does not think that tariffs are the right approach. "We're sort of encouraging dialogue and so...

Apple Pay Coming to Germany, Also Set to Launch at CVS and 7-11 Later This Year
During today's earnings call for the third quarter of 2018, Apple CEO Tim Cook said that Apple plans to bring Apple Pay to Germany later this year.
Apple Pay support in Germany has been rumored for some time now as Apple has been working to establish deals over fees and other factors with German banks.
Apple did not provide details on exactly when Apple Pay will launch in Germany, but it...