Mark Gurman

AirPods Max fans hoping for a second-generation version of Apple's over-ear headphones shouldn't hold their breath, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman suggests Apple's wireless noise-canceling cans are stuck in commercial limbo – "too popular for Apple to stop selling them, and not popular enough for the company to invest a ton of time and money ...

Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...

Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman. Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber. Given that the iPhone 17 Air is expected to have ...

Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades. There will be Apple Watch updates, faster Vision...

Bloomberg's Mark Gurman today said he expects a paid Apple Health+ service to debut next year. In his Power On newsletter, Gurman said Apple Health+ will consist of an AI-based health coach that offers nutrition planning and medical suggestions. Gurman initially expected the coaching feature to be part of iOS 19.4 (now known as iOS 26.4), but he later said that it would not be available un...

Apple's first foldable iPhone will be equipped with four cameras, and Touch ID instead of Face ID, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the four cameras will consist of one front camera, one inner camera, and two rear cameras. The latest iPad Air, iPad mini, and entry-level iPad models have Touch ID power buttons, and this feature will likely ...

Last week, Apple released and then pulled a software tool that accidentally contained identifiers for many unreleased devices and chips, according to MacRumors contributor Aaron Perris. His findings included new models of the Studio Display, Apple TV, Apple Watches, Apple Vision Pro, iPad mini, HomePod mini, and more. Here is what was uncovered in the file, according to MacRumors contributor ...

It is well known by now that Apple plans to launch its more personalized version of Siri next year, but apparently the company has even bigger plans. Bloomberg's Mark Gurman on Wednesday reported that Apple is preparing a "visually redesigned" version of Siri that will debut on the iPhone and iPad "as early as next year." However, he did not provide any specific details about the new design. ...

The iPad-like smart home hub that Apple is developing isn't going to launch until mid-2026, according to Bloomberg's Mark Gurman. Gurman previously said that Apple would debut the device as soon as 2025, but it was delayed because of Apple's issues with the Apple Intelligence version of Siri. The device will feature a built-in 7-inch display and a speaker, and it supposedly looks similar to...

Apple is planning to launch a tabletop robot in 2027, reports Bloomberg. The device features a 7-inch iPad-like display mounted on a movable arm that can rotate and extend around six inches in any direction, allowing the robot to reposition itself to face whoever is speaking. Some people at Apple apparently refer to it as the "Pixar Lamp." The robot will serve as a more interactive version...

Apple is testing a revamped version of Siri with select third-party apps, including Uber, AllTrails, Threads, Temu, Amazon, YouTube, Facebook, WhatsApp, and a few games, according to the latest word from Bloomberg's Mark Gurman. Apple also continues to test the new Siri with its own apps, he said. Apple's own example was an iPhone user asking Siri about their mother's flight and lunch...

It was long rumored that Apple would release the first MacBook Pro models with OLED displays next year, but that timeframe is a little less certain now. In his Power On newsletter today, Bloomberg's Mark Gurman said he expects the MacBook Pro to gain an OLED display "between the end of 2026 and early 2027." Compared to current MacBook Pro models with LCD screens, benefits of OLED...

Apple is hiring engineers for an "Answers, Knowledge, and Information" team that is working on improving Siri, Spotlight, Safari, and more. As of writing, Apple's careers website has more than a dozen job listings for the team across the U.S. and China. For example, Apple is looking to hire a Staff Machine Learning Engineer to help with "improving Siri's ability to answer personal domain...

Apple will soon begin development of iOS 27 with a shift in emphasis as the company prepares its flagship software to accommodate the first foldable iPhone, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman reports that iOS 27 will "prioritize" software features tailored specifically for Apple's first book-style foldable device, expected sometime in late ...

The first iOS 26 public beta should arrive this week, according to Bloomberg's Mark Gurman. "All indications are that iOS 26 should go into the public beta phase this coming week," said Gurman, in his Power On newsletter today. In a social media post last week, Gurman said that the iOS 26 public beta would likely be released on or around Wednesday, July 23. Apple previously announced...

Apple's next-generation iPad Pro models will be equipped with two front-facing cameras, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the upcoming iPad Pro models with the M5 chip will have both portrait and landscape cameras, letting you capture photos and go on video calls without having to worry about the device's orientation. The current iPad Pro...

After poaching one of Apple's top artificial intelligence executives with a $200 million pay package to lure him away from the company, Meta has now hired two of his subordinates, Bloomberg reports. Apple's Mark Lee and Tom Gunter are set to join Meta's Superintelligence Labs team, a newly established division tasked with building advanced AI systems capable of performing at or beyond...

Research firm LightShed partners says Apple should consider replacing Tim Cook as CEO, but the change is unlikely to occur any time soon. In a note to clients seen by Bloomberg, analysts Walter Piecyk and Joe Galone say that "Apple now needs a product-focused CEO, not one centered on logistics." Bloomberg notes that Apple shares have "badly lagged" behind rivals like Microsoft and Meta...

Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely dates. The anticipated timing of the iPhone 17 event was outlined in the latest "Power On" newsletter from Bloomberg's Mark Gurman. According to Gurman, Apple traditionally schedules its ‌iPhone‌ unveilings for the week following Labor Day in ...

Apple's smart home hub will likely launch in 2026, according to Bloomberg's Mark Gurman. HomePod with a screen (concept) In a report last week, Gurman said that Apple originally planned to announce the home hub in March this year, but he said that the device was delayed indefinitely due to its reliance on the personalized Siri features that were postponed. In that report, he said the home...