For ‌iPhone 16‌ models, Apple's iOS 18.3 software update added new Visual Intelligence features to the Camera Control button. Keep reading to learn what you can do with the new capabilities and how to use them.

Apple Visual Intelligence

New Visual Intelligence Features

In iOS 18.2, Apple company added Visual Intelligence functionality to its latest iPhone 16 models, allowing device owners to point the camera at the world around them and get details about places, summarize and translate text, go to website links, call phone numbers, and more.

In iOS 18.3, Apple added new capabilities to Visual Intelligence, including an option to create a calendar event when viewing a poster or flyer, as well as the ability to easily identify plants, animals, and insects.

iphone 16 hands on camera control
Bear in mind that ‌Visual Intelligence‌ is an Apple Intelligence feature that is exclusive to the ‌iPhone 16‌ models – if you have an older model, you won't have a Camera Control button below the Side button on the right-hand side of your device.

Activating Visual Intelligence

To activate Visual Intelligence, press and hold the Camera Control button for a few seconds. A regular press simply opens the camera with Camera Control, so the press-and-hold gesture is necessary. Ensure the Camera app isn't already active, as Visual Intelligence won't work if the camera is already in use.

The Visual Intelligence interface includes a camera view, a capture button, and "Ask" and "Search" options. The "Ask" button interacts with ChatGPT, while "Search" sends the captured image to Google Search.

visual intelligence buttons
To use Visual Intelligence, you must take a photo of the object or scene you're observing. Use the Camera Control button to snap a picture, then select your desired option. It doesn't support live camera views or previously saved photos.

Create a Calendar Event From a Poster

Using ‌Visual Intelligence‌ to add an event to Calendar was a promised function that Apple showed off when introducing Camera Control, and it has been usable since the release of iOS 18.3.

create event visual intelligence
To add an event, view a document such as a poster with a date, and then tap on the date when the feature pops up in the ‌Visual Intelligence‌ interface.

Identify Pets, Animals, and Insects

The Photos app is already able to provide insight into plants, animals, and insects when opting to view additional information in the editing interface, but Camera Control will now show these details in real-time.

ios 18 3 camera control animals
When viewing an animal or a plant with ‌Visual Intelligence‌, you may see a tappable bubble at the top of the viewfinder that lets you know what you're looking at. Simply tap it to view more information. If the output is incorrect, you can use the thumbs up and thumbs down icons below the card to submit feedback to Apple.

Top Rated Comments

Armeniandave Avatar
8 months ago
Kind of a dick move to exclude 15 Pro’s
Score: 14 Votes (Like | Disagree)
theanimala Avatar
8 months ago
Apple Intelligence has proven worthless so far. Locking this feature to only iPhone 16 models continues this useless trend.
Score: 7 Votes (Like | Disagree)
citysnaps Avatar
8 months ago
Looks like a nice feature set. Looking forward to updating and checking it out.
Score: 7 Votes (Like | Disagree)
CloneBB Avatar
8 months ago
Can’t wait. I really like AI, but know haters gonna hate.
Score: 5 Votes (Like | Disagree)
teknikal90 Avatar
8 months ago

Like I keep saying, just buy Apple stock (AAPL) then you will be happy it's only on NEW models. :) :)
we're like 80% in to the Apple Intelligence rollout - can anyone honestly tell me 1 good benefit? The big downside, the massively decreased battery life is a tangible downside. I sure hope the contextual siri actually works.

None of that is creating any upward pressure on the company's valuation.
Score: 5 Votes (Like | Disagree)
sw1tcher Avatar
8 months ago

In iOS 18.2, Apple's previous point update, the company added Visual Intelligence functionality to its latest iPhone 16 models, allowing device owners to point the camera at the world around them and get details about places, summarize and translate text, go to website links, call phone numbers, and more.

In iOS 18.3, Apple adds new capabilities to Visual Intelligence, including an option to create a calendar event when viewing a poster or flyer, as well as the ability to easily identify plants, animals, and insects.
With the known ('https://www.macrumors.com/2024/12/19/apple-faces-criticism-new-notification-summaries/') shortcomings ('https://www.macrumors.com/2025/01/06/bbc-calls-out-apple-ai-creating-fake-news-titles/') of Apple Intelligence ('https://www.macrumors.com/2025/01/16/ios-18-3-news-notifications-removed/'), I'm supposed to trust that Apple's Visual Intelligence will provide me with correct info on things I'm point the camera at?
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro on Desk Centered 1

Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17

Monday September 1, 2025 8:24 am PDT by
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote. Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....