A reader is reporting to us that a coworker's tech-unsavvy friend, who is regularly hired by Apple to do marketing photo shoots, was recently brought on to take some shots of "the sleekest, sexiest damn phone he's ever seen."
It has been well-established that Apple has been working on an Apple-branded phone for some time, however the release date has been difficult to pinpoint. Recently, various patents (1, 2) have been uncovered regarding Apple's cell phone technology and Peter Oppenheimer made comments during Apple's Q3 2006 conference call virtually acknowledging Apple's work on the product, stating "We're not sitting around doing nothing" with regard to cell phones.
Update: Engadget points to an AppleInsider post revealing that the June 28th iPod updater package has some Phone related text strings such as "t_feature_app_PHONE_APP, kPhoneSignalStrength, clPhoneCallModel, clPhoneCallHistoryModel, prPhoneSettingsMenu".
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Following the announcement of Apple's upcoming "Awe dropping" event, on this week's episode of The MacRumors Show we talk through all of the new accessories rumored to debut alongside the iPhone 17 lineup.
Subscribe to The MacRumors Show YouTube channel for more videos
We take a closer look at Apple's invite for "Awe dropping;" the design could hint at the iPhone 17's new thermal system with ...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
